Registered Intellectual Property Rights for a Franchise Offer in Indonesia
February 23, 2012 Leave a Comment
*** This is a guest post authored by Ms. Mira Diantri Sudiro, the Founding Partner of the Indonesian law firm Said, Sudiro & Partners. Ms. Sudiro’s areas of expertise include intellectual property, corporate, banking and finance, merger and acquisition, capital market, securities, mining, oil and gas, and telecommunication. The opinion expressed in this post is solely the opinion of the guest author.***
Franchised business has been known and grown in Indonesia since 1990s era. The Indonesian government started to regulate this specific mean of doing business in Indonesia by issuing a Government Regulation in the year of 1997 followed by an implementing regulation with a deeper and more focus on the rights and obligations between the parties. Ten years afterward the 1997 Government Regulation was replaced with a new Government Regulation No. 42 in the year of 2007 regarding Franchise. A new implementing regulation was also issued in the year of 2008 (the “Trade Minister Regulation of 2008”), replacing the previous regulation.
This Trade Minister Regulation of 2008 pays more attention to the conditions of a business that a business owner may eligibly offer its business system to be used by an interested party through franchise. One of the conditions required is registered intellectual property right (“IPR”). In this regard, before negotiating franchise tems and conditions with interested parties, franchisors, both offshore and local, are recommended as early as possible to have the IPR registered in Indonesia.
Trademark and logo of a business are the main character that could attract the attention and interest of a potential customer. Some franchised businesses involve unique three dimension industrial product designs. Some involve inventions that are used in the franchised business. Thus all types of IPR that represent the character of the franchised business shall be registered in Indonesia.
Registration of IPR related to the franchised business provides exclusive rights to the franchisor for the use of the registered IPR. Such registration shall also provide comfort to the franchisee against third party’s claim pertaining to the use of the IPR.
Registration of a trademark provides exclusive rights to the franchisor for ten years. Before the registration expires, the franchisor must apply for an extension for another ten years, and so forth.
The Indonesian Trademark Law requires that an application for trademark registration be filed in good faith, i.e not violate morality, public order, or the prevailing laws and regulations. Registration of trademark that was not based in good faith could be challenged through the competent Commercial Court in Indonesia.
The Government has also anticipated the negative impact of registration of a trademark without actual use of the registered mark. Such registration could have been made on the purpose of trading the registered mark on a high value. The Indonesian Trademark Law stipulates that a registered mark that was not used for three consecutive years could be removed from the registration book.
Further to a trademark, application for registration of a patent right might also be filed if the business to be franchised involves an invention in technology. For example, Dippin’ Dots, the major US ice cream company based in Kentucky, registered its methods for the making of ice balls with the Directorate General of IPR in Indonesia. Patent right provides twenty years exclusive rights to the patent right holder (franchisor) to use its technology invention in the franchised business. After twenty years, the technology invention is no longer under the exclusive rights of the patent holder (franchisor). The technology invention may be used by public.
When a unique three dimension industrial product design is involved in the franchised business, the design shall be registered as an industrial design right with the Directorate General of IPR. Registration of an industrial design provides ten years exclusive rights to the holder (franchisor) for commercial use of the industrial design.
Ultimate note to remember is that the registration of the relevant IPR shall be made under the name of the franchisor. Under no circumstances a franchisor may consider to have the IPR registered under other’s name. Failure to register the relevant IPR might trigger unauthorized use or immitation by others which eventually could cause a loss to the business of the franchisor. Likewise, registration of the IPR under other’s name might lead to an unexpected threat or loss to the business of the franchisor.